Parents and informal caregivers feel they receive insufficient communication about routine childhood vaccination.

Context Providing parents or primary caretakers with information about childhood vaccinations has been a long-standing practice for healthcare providers, public health, vaccine manufacturers and others. There are multiple methods of vaccination communication, including public health campaigns, individual counselling, advertising and the mass media, and the type of information provided about vaccinations varies among these sources. Many individual studies have sought to understand the relationship between vaccination communication and the decision of parents and caretakers to vaccinate their children. This study by Ames and colleagues seeks to understand parents’ and caregivers’ experiences with communication regarding childhood vaccinations and if there is a relationship between communication and decisions to vaccinate their children.